Haley Wrinkle
| UX design and research portfolio
Moving from concept to a consumer product and consultancy
Free2Work was an index and app that connected shoppers to ethically-made products and provided brands with a roadmap for change. I built and directed its research, publication and consulting functions, and I later revamped its app design. Under my leadership, the platform consulted Fortune 500 brands and received significant press. It has since spun off to become Know the Chain, an influential platform in the corporate responsibility world.
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Providing documentary viewers ways to make social change
In recent years, companies like Google have begun to offer paid sabbaticals to employees who want to volunteer at non-profits. Muuvment's
B2B platform takes this concept a step further. Through it, employees can opt to use company time to learn about sustainability issues and partner with non-profits to create impact. I was the project's Head of Design Strategy.
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Supporting world-class products with users' perspectives
On Google Search's
Social Responsibility team, I worked on sustainability initiatives. At Google Pixel, my work focused on product innovation.
Building a better world for workers
The International Labor Rights Forum
works to advance justice for global supply chain workers. I was the organization's Senior Researcher.
Using climate change research to help communities adapt
Conservation International
works to protect the environment for future generations. As a Junior Researcher, I provided the organization with research that helped it plan and fund climate change adaptation projects in Southeast Asia and Africa.
Bringing environmentally friendly clothing to retail
In 2015, Skymore Ventures
and a former Managing Director of Urban Outfitters Europe
formed a partnership to start a large-scale socially conscious retail company. As a consultant, I equipped the start up with detailed market research and a product sustainability vetting system.
Re-imagining Bumble BFF: Making friends is not exactly like dating
Free2Work was an index and app that connected Bumble Hive, a personal concept project, asks how Bumble BFF could think differently about friend-matching.
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